Mini had KR, Levi’s had Shepard Fairey, the WWF had Photoshop and now, Mercedes Benz has Niels Shoe Meulman and his calligraffiti…
Mercedes-Benz asked the calligraffiti artist Niels Meulman to customize a white Mercedes B-Class with hundreds of women’s names. These names symbolise all the Dutch women for whom the Pink Ribbon foundation works tirelessly. (graffart.eu)
Of course, this is advertising but I love Shoe’s flow and style and it’s for a good thing - Pink Ribbon is an international symbol of breast cancer awareness…Now I will go out with my markers and follow the subliminal message of that ad by tagging the next Mercedes! Who’s coming?
By the way, may some of you could explain how a car-manufacturer, calligraphy and cancer fix together? Thanks!