{"author":"Jan Brennenstuhl","categories":["Graffiti, Marker \u0026 Spray Cans"],"cover":{"alt":"Car Tagging meets Breast Cancer!?","height":840,"src":"https://www.urbanartcore.com/car-tagging-advert/car-tagging-shoe.jpg","width":1880},"credit":"","date":"2010-09-23T15:45:59Z","description":"I can’t believe it. A car-manufacturer invites a former graffiti artist to advertise for a breast cancer awareness foundation?! Anyway, I love that flow and style and tagging a car is cool as well!","html":"\u003cp\u003e\u003ca href=\"/krink-styled-mini-cooper/\"\u003eMini had KR\u003c/a\u003e, \u003ca href=\"/levis-urban-art/\"\u003eLevi’s had Shepard Fairey\u003c/a\u003e, the \u003ca href=\"/wwf-graffiti-animals/\"\u003eWWF had Photoshop\u003c/a\u003e and now, Mercedes Benz has Niels \u003cstrong\u003eShoe\u003c/strong\u003e Meulman and \u003ca href=\"/niels-shoe-meulman-calligraffiti-isnt-new/\"\u003ehis calligraffiti\u003c/a\u003e\u0026hellip;\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eMercedes-Benz asked the calligraffiti artist Niels Meulman to customize a white Mercedes B-Class with hundreds of women’s names. These names symbolise all the Dutch women for whom the Pink Ribbon foundation works tirelessly. (\u003ca href=\"http://graffart.eu/blog/2010/09/20857/\"\u003egraffart.eu\u003c/a\u003e)\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eOf course, this is advertising but I love Shoe’s flow and style and it’s for a good thing - Pink Ribbon is an international symbol of breast cancer awareness\u0026hellip;Now I will go out with my markers and follow the subliminal message of that ad by tagging the next Mercedes! Who\u0026rsquo;s coming?\u003c/p\u003e\n\u003cp\u003eBy the way, may some of you could explain how a car-manufacturer, calligraphy and cancer fix together? Thanks!\u003c/p\u003e\n\u003csection class=\"external-video\" aria-label=\"YouTube video\"\u003e\u003cp\u003e\u003cstrong\u003eVideo / YouTube\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eThe YouTube player loads only when you choose to load it; YouTube then receives your connection information.\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://www.youtube.com/watch?v=h_91vVhONDY\" rel=\"noreferrer\"\u003eWatch on YouTube\u003c/a\u003e\u003c/p\u003e\u003cbutton type=\"button\" data-video-src=\"https://www.youtube-nocookie.com/embed/h_91vVhONDY\" data-video-title=\"YouTube video referenced by Car Tagging meets Breast Cancer!?\" hidden\u003eLoad YouTube player\u003c/button\u003e\u003cdiv class=\"video-player\"\u003e\u003c/div\u003e\u003c/section\u003e\n\n","markdown":"\n\n\n\n[Mini had KR](/krink-styled-mini-cooper/), [Levi’s had Shepard Fairey](/levis-urban-art/), the [WWF had Photoshop](/wwf-graffiti-animals/) and now, Mercedes Benz has Niels **Shoe** Meulman and [his calligraffiti](/niels-shoe-meulman-calligraffiti-isnt-new/)...\n\n\u003e Mercedes-Benz asked the calligraffiti artist Niels Meulman to customize a white Mercedes B-Class with hundreds of women’s names. These names symbolise all the Dutch women for whom the Pink Ribbon foundation works tirelessly. ([graffart.eu](http://graffart.eu/blog/2010/09/20857/))\n\nOf course, this is advertising but I love Shoe’s flow and style and it’s for a good thing - Pink Ribbon is an international symbol of breast cancer awareness...Now I will go out with my markers and follow the subliminal message of that ad by tagging the next Mercedes! Who's coming?\n\nBy the way, may some of you could explain how a car-manufacturer, calligraphy and cancer fix together? Thanks!\n\n[Video on YouTube](https://www.youtube.com/watch?v=h_91vVhONDY)\n","tags":["Calligraphy","Advertising","Car Art","Shoe"],"title":"Car Tagging meets Breast Cancer!?","url":"https://www.urbanartcore.com/car-tagging-advert/"}