{"author":"Jan Brennenstuhl","categories":["Urbanism"],"cover":{"alt":"Drama-Button Street Intervention ","height":1016,"src":"https://www.urbanartcore.com/drama-button-street-intervention/push-to-add-drama.jpg","width":1840},"credit":"","date":"2012-04-12T19:42:23Z","description":"TNT placed a red push button on a square of an Flemish town and a sign with the text \"Push to add drama\" to invite people to use the button. An then they waited...","html":"\u003cp\u003eImagine a total usual small town somewhere in the heart of Europe (in Belgium actually), a average quiet square with a big red push button and a sign with the text \u003cem\u003ePush to add drama\u003c/em\u003e inviting people to use the button. And now watch and\u0026hellip;\u003c/p\u003e\n\u003csection class=\"external-video\" aria-label=\"YouTube video\"\u003e\u003cp\u003e\u003cstrong\u003eVideo / YouTube\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eThe YouTube player loads only when you choose to load it; YouTube then receives your connection information.\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://www.youtube.com/watch?v=316AzLYfAzw\" rel=\"noreferrer\"\u003eWatch on YouTube\u003c/a\u003e\u003c/p\u003e\u003cbutton type=\"button\" data-video-src=\"https://www.youtube-nocookie.com/embed/316AzLYfAzw\" data-video-title=\"YouTube video referenced by Drama-Button Street Intervention \" hidden\u003eLoad YouTube player\u003c/button\u003e\u003cdiv class=\"video-player\"\u003e\u003c/div\u003e\u003c/section\u003e\n\n\u003cp\u003e\u0026hellip;just think WTF?!\u003c/p\u003e\n\u003cp\u003eOkay, it’s a viral ad for the TNT network in Belgium but in my eyes, it’s a pretty damn good ad! And although the people standing around seem like they were warned (Hello?! This was gunfire!), it was a great and unbelievable action as you can see in some faces.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eWhen someone finally does a whole choreographed shitstorm goes down (plus a girl on a motorcycle in lingerie). (\u003ca href=\"http://www.geekologie.com/2012/04/needs-more-explosions-push-to-add-drama.php\"\u003egeekologie.com\u003c/a\u003e)\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eI mean, hey you advertisers all over the globe this is not just another poster or sticker campaign, this is huge action using public urban space in a totally different way. So think about it and come up with some proper action ads or stay at home!\u003c/p\u003e\n\u003cp\u003e\u003cfigure class=\"archive-figure historical-figure\"\u003e\u003cpicture style=\"--image-width: 1840px; --image-ratio: 1840 / 1004\" data-source-width=\"1840\" data-source-height=\"1004\" data-width-cap=\"1440\" data-height-cap=\"1004\"\u003e\n  \u003csource type=\"image/avif\" srcset=\"/drama-button-street-intervention/tnt-viral_hu_611303f604de7614.avif 480w, /drama-button-street-intervention/tnt-viral_hu_db942e1a4041fc40.avif 960w, /drama-button-street-intervention/tnt-viral_hu_5fa11f46b6e16aa.avif 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n  \u003csource type=\"image/webp\" srcset=\"/drama-button-street-intervention/tnt-viral_hu_7107dfd5511d18c2.webp 480w, /drama-button-street-intervention/tnt-viral_hu_fc540759a8f7605.webp 960w, /drama-button-street-intervention/tnt-viral_hu_23e783582abbb100.webp 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n  \u003cimg src=\"/drama-button-street-intervention/tnt-viral_hu_53fff878a6e265ba.jpg\" srcset=\"/drama-button-street-intervention/tnt-viral_hu_e26850c51e116099.jpg 480w, /drama-button-street-intervention/tnt-viral_hu_602b9088c143a591.jpg 960w, /drama-button-street-intervention/tnt-viral_hu_53fff878a6e265ba.jpg 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\" width=\"1440\" height=\"786\" alt=\"tnt viral\" loading=\"lazy\" decoding=\"async\"\u003e\n\u003c/picture\u003e\u003cfigcaption\u003etnt viral\u003c/figcaption\u003e\n\u003c/figure\u003e\n \u003cfigure class=\"archive-figure historical-figure\"\u003e\u003cpicture style=\"--image-width: 1840px; --image-ratio: 1840 / 1016\" data-source-width=\"1840\" data-source-height=\"1016\" data-width-cap=\"1440\" data-height-cap=\"1016\"\u003e\n   \u003csource type=\"image/avif\" srcset=\"/drama-button-street-intervention/drama-button_hu_c532e54241793d51.avif 480w, /drama-button-street-intervention/drama-button_hu_dea5f017ce4cad78.avif 960w, /drama-button-street-intervention/drama-button_hu_4d5823af881ed06e.avif 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n   \u003csource type=\"image/webp\" srcset=\"/drama-button-street-intervention/drama-button_hu_25893db0b3dc3791.webp 480w, /drama-button-street-intervention/drama-button_hu_c4ccd476d049721a.webp 960w, /drama-button-street-intervention/drama-button_hu_df7e63dd5081e569.webp 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n   \u003cimg src=\"/drama-button-street-intervention/drama-button_hu_78a927bb2942f96.jpg\" srcset=\"/drama-button-street-intervention/drama-button_hu_ca4d3278ba5c1547.jpg 480w, /drama-button-street-intervention/drama-button_hu_726b74a443ab3d4d.jpg 960w, /drama-button-street-intervention/drama-button_hu_78a927bb2942f96.jpg 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\" width=\"1440\" height=\"795\" alt=\"drama button\" loading=\"lazy\" decoding=\"async\"\u003e\n \u003c/picture\u003e\u003cfigcaption\u003edrama button\u003c/figcaption\u003e\n \u003c/figure\u003e\n\u003c/p\u003e\n","markdown":"\n\n\n\nImagine a total usual small town somewhere in the heart of Europe (in Belgium actually), a average quiet square with a big red push button and a sign with the text *Push to add drama* inviting people to use the button. And now watch and...\n\n[Video on YouTube](https://www.youtube.com/watch?v=316AzLYfAzw)\n\n...just think WTF?!\n\nOkay, it’s a viral ad for the TNT network in Belgium but in my eyes, it’s a pretty damn good ad! And although the people standing around seem like they were warned (Hello?! This was gunfire!), it was a great and unbelievable action as you can see in some faces.\n\n\u003e When someone finally does a whole choreographed shitstorm goes down (plus a girl on a motorcycle in lingerie). ([geekologie.com](http://www.geekologie.com/2012/04/needs-more-explosions-push-to-add-drama.php))\n\nI mean, hey you advertisers all over the globe this is not just another poster or sticker campaign, this is huge action using public urban space in a totally different way. So think about it and come up with some proper action ads or stay at home!\n\n![tnt viral](\u003chttps://www.urbanartcore.com/drama-button-street-intervention/tnt-viral.jpg\u003e)\n\ntnt viral ![drama button](\u003chttps://www.urbanartcore.com/drama-button-street-intervention/drama-button.jpg\u003e)\n\ndrama button ","tags":["Public Art","Art Installation","Advertising","Street Art Europe"],"title":"Drama-Button Street Intervention ","url":"https://www.urbanartcore.com/drama-button-street-intervention/"}