--- author: Jan Brennenstuhl categories: - Urbanism cover: alt: 'Drama-Button Street Intervention ' height: 1016 src: https://www.urbanartcore.com/drama-button-street-intervention/push-to-add-drama.jpg width: 1840 credit: '' date: '2012-04-12T19:42:23Z' description: TNT placed a red push button on a square of an Flemish town and a sign with the text "Push to add drama" to invite people to use the button. An then they waited... tags: - Public Art - Art Installation - Advertising - Street Art Europe title: 'Drama-Button Street Intervention ' url: https://www.urbanartcore.com/drama-button-street-intervention/ --- # Drama-Button Street Intervention Imagine a total usual small town somewhere in the heart of Europe (in Belgium actually), a average quiet square with a big red push button and a sign with the text *Push to add drama* inviting people to use the button. And now watch and... [Video on YouTube](https://www.youtube.com/watch?v=316AzLYfAzw) ...just think WTF?! Okay, it’s a viral ad for the TNT network in Belgium but in my eyes, it’s a pretty damn good ad! And although the people standing around seem like they were warned (Hello?! This was gunfire!), it was a great and unbelievable action as you can see in some faces. > When someone finally does a whole choreographed shitstorm goes down (plus a girl on a motorcycle in lingerie). ([geekologie.com](http://www.geekologie.com/2012/04/needs-more-explosions-push-to-add-drama.php)) I mean, hey you advertisers all over the globe this is not just another poster or sticker campaign, this is huge action using public urban space in a totally different way. So think about it and come up with some proper action ads or stay at home! ![tnt viral]() tnt viral ![drama button]() drama button