Looks like companies are going a step further with their urban art ad campaigns. After using stencils for guerrilla advertising, paying graffiti artists to paint some backdrops or planning large action street theater, they are now willing to let their ad agencies install impressing advert sculptures…
Belgian paint manufacturer Levis (Akzo Nobel) recently came up with an urban guerrilla paint sculpture! The installation, planned and created by Belgian ad agency King George, consists of an XXL Levis paint pot mounted onto an existing lamppost eight metres above the ground so it appears to be floating. The post itself has been painted red, creating a stream of paint that looks like it is coloring the car park where it is situated, as was described on designboom.com.
That’s what I call creative advertising!
levis guerrilla paint sculpture levis paint sculpture
