{"author":"Jan Brennenstuhl","categories":["Guerrilla Art"],"cover":{"alt":"Guerrilla Paint Sculpture","height":720,"src":"https://www.urbanartcore.com/guerrilla-paint-sculpture/levis-guerrilla-paint-sculpture-s.jpg","width":1200},"credit":"","date":"2012-05-23T08:47:27Z","description":"Belgian paint manufacturer Levis just came up with a new urban advert campaign and transformed a lamppost into a guerrilla paint sculpture!","html":"\u003cp\u003eLooks like companies are going a step further with their urban art ad campaigns. After using stencils for guerrilla advertising, \u003ca href=\"/daim-loomit-opel-corsa/\"\u003epaying graffiti artists\u003c/a\u003e to paint some backdrops or planning large \u003ca href=\"/drama-button-street-intervention/\"\u003eaction street theater\u003c/a\u003e, they are now willing to let their ad agencies install impressing advert sculptures\u0026hellip;\u003c/p\u003e\n\u003cp\u003eBelgian paint manufacturer \u003cem\u003eLevis\u003c/em\u003e (Akzo Nobel) recently came up with an urban guerrilla paint sculpture! The installation, planned and created by Belgian ad agency \u003cem\u003eKing George\u003c/em\u003e, \u003cem\u003econsists of an XXL Levis paint pot mounted onto an existing lamppost eight metres above the ground so it appears to be floating. The post itself has been painted red, creating a stream of paint that looks like it is coloring the car park where it is situated\u003c/em\u003e, as was described on \u003ca href=\"http://www.designboom.com/weblog/cat/8/view/10449/levis-akzo-nobel-guerrilla-paint-installation.html\"\u003edesignboom.com\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThat’s what I call creative advertising!\u003c/p\u003e\n\u003cp\u003e\u003cfigure class=\"archive-figure historical-figure\"\u003e\u003cspan class=\"media-unavailable\"\u003eImage unavailable: levis guerrilla paint sculpture.\u003c/span\u003e\u003cfigcaption\u003elevis guerrilla paint sculpture\u003c/figcaption\u003e\n\u003c/figure\u003e\n \u003cfigure class=\"archive-figure historical-figure\"\u003e\u003cpicture style=\"--image-width: 1840px; --image-ratio: 1840 / 2456\" data-source-width=\"1840\" data-source-height=\"2456\" data-width-cap=\"1440\" data-height-cap=\"2456\"\u003e\n   \u003csource type=\"image/avif\" srcset=\"/guerrilla-paint-sculpture/levis-paint-sculpture_hu_62f99f1615a82528.avif 480w, /guerrilla-paint-sculpture/levis-paint-sculpture_hu_d3c6e14471135528.avif 960w, /guerrilla-paint-sculpture/levis-paint-sculpture_hu_e232ceef592b470c.avif 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n   \u003csource type=\"image/webp\" srcset=\"/guerrilla-paint-sculpture/levis-paint-sculpture_hu_1c4c0ea7d9ecc630.webp 480w, /guerrilla-paint-sculpture/levis-paint-sculpture_hu_93d5fabdb46d3938.webp 960w, /guerrilla-paint-sculpture/levis-paint-sculpture_hu_99ac3565b1a116da.webp 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n   \u003cimg src=\"/guerrilla-paint-sculpture/levis-paint-sculpture_hu_9b1e68a71af44035.jpg\" srcset=\"/guerrilla-paint-sculpture/levis-paint-sculpture_hu_68bf6321dc42d563.jpg 480w, /guerrilla-paint-sculpture/levis-paint-sculpture_hu_eafe3c932809bc58.jpg 960w, /guerrilla-paint-sculpture/levis-paint-sculpture_hu_9b1e68a71af44035.jpg 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\" width=\"1440\" height=\"1922\" alt=\"levis paint sculpture\" loading=\"lazy\" decoding=\"async\"\u003e\n \u003c/picture\u003e\u003cfigcaption\u003elevis paint sculpture\u003c/figcaption\u003e\n \u003c/figure\u003e\n\u003c/p\u003e\n","markdown":"\n\n\n\nLooks like companies are going a step further with their urban art ad campaigns. After using stencils for guerrilla advertising, [paying graffiti artists](/daim-loomit-opel-corsa/) to paint some backdrops or planning large [action street theater](/drama-button-street-intervention/), they are now willing to let their ad agencies install impressing advert sculptures...\n\nBelgian paint manufacturer *Levis* (Akzo Nobel) recently came up with an urban guerrilla paint sculpture! The installation, planned and created by Belgian ad agency *King George*, *consists of an XXL Levis paint pot mounted onto an existing lamppost eight metres above the ground so it appears to be floating. The post itself has been painted red, creating a stream of paint that looks like it is coloring the car park where it is situated*, as was described on [designboom.com](http://www.designboom.com/weblog/cat/8/view/10449/levis-akzo-nobel-guerrilla-paint-installation.html).\n\nThat’s what I call creative advertising!\n\n![levis guerrilla paint sculpture](\u003chttps://www.urbanartcore.com/guerrilla-paint-sculpture/levis-guerrilla-paint-sculpture.jpg\u003e)\n\nlevis guerrilla paint sculpture ![levis paint sculpture](\u003chttps://www.urbanartcore.com/guerrilla-paint-sculpture/levis-paint-sculpture.jpg\u003e)\n\nlevis paint sculpture ","tags":["Public Art","Art Installation","Advertising","Sculpture"],"title":"Guerrilla Paint Sculpture","url":"https://www.urbanartcore.com/guerrilla-paint-sculpture/"}