Almost every bigger fashion label used street art or graffiti for their commercials or got directly in contact with international urban art protagonists in the last years. A few already have their own gallery! Street art is popular and for this reason en vogue.
Also jeans fabricator Levi’s goes with the trend and brought two well-known urban artists on board of its advertising campaigns in the last weeks.
On the one hand, Shepard Fairey made a whole poster series - the Levi’s collaboration graphics - in his famous Obey-style and on the other hand, KR designed some jeans and jackets for them.
For me it’s very interesting to track the development of street art as advert. It’s interesting to think about what those big companies would do, if the artists had no good mind to work for them…
shepard fairey - levis poster
Via obeygiant.com and revok1.com.