{"author":"Jan Brennenstuhl","categories":["Urban Design"],"cover":{"alt":"","height":808,"src":"https://www.urbanartcore.com/levis-urban-art/levis-krink.jpg","width":2432},"credit":"","date":"2009-10-28T16:59:34Z","description":"It’s very interesting to see, how multi-national fashion labels use street art and graffiti for their advert campaigns. Also jeans fabricator Levi’s goes with the trend...","html":"\u003cp\u003eAlmost every bigger fashion label used street art or graffiti for their commercials or got directly in contact with international urban art protagonists in the last years. A few already have their own gallery! Street art is popular and for this reason en vogue.\u003c/p\u003e\n\u003cp\u003eAlso jeans fabricator Levi’s goes with the trend and brought two well-known urban artists on board of its advertising campaigns in the last weeks.\u003c/p\u003e\n\u003cp\u003eOn the one hand, \u003cstrong\u003eShepard Fairey\u003c/strong\u003e made a whole poster series - the Levi’s collaboration graphics - in his famous \u003ca href=\"/obey-european-invasion/\"\u003eObey-style\u003c/a\u003e and on the other hand, \u003ca href=\"/dripping-with-kr-in-hamburg/\"\u003e\u003cstrong\u003eKR\u003c/strong\u003e\u003c/a\u003e designed some jeans and jackets for them.\u003c/p\u003e\n\u003cp\u003eFor me it’s very interesting to track the development of street art as advert. It’s interesting to think about what those big companies would do, if the artists had no good mind to work for them\u0026hellip;\u003c/p\u003e\n\u003cp\u003e\u003cfigure class=\"archive-figure historical-figure\"\u003e\u003cpicture style=\"--image-width: 2432px; --image-ratio: 2432 / 1588\" data-source-width=\"2432\" data-source-height=\"1588\" data-width-cap=\"1440\" data-height-cap=\"1588\"\u003e\n  \u003csource type=\"image/avif\" srcset=\"/levis-urban-art/shepard-fairey-levis-poster_hu_2d82e7c323c68e1e.avif 480w, /levis-urban-art/shepard-fairey-levis-poster_hu_d329aac1a5b1cf74.avif 960w, /levis-urban-art/shepard-fairey-levis-poster_hu_e9cea51ebe823cfb.avif 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n  \u003csource type=\"image/webp\" srcset=\"/levis-urban-art/shepard-fairey-levis-poster_hu_7b4c3c846373cd73.webp 480w, /levis-urban-art/shepard-fairey-levis-poster_hu_77b5f16fa374bc20.webp 960w, /levis-urban-art/shepard-fairey-levis-poster_hu_8c74e254f3bf695a.webp 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n  \u003cimg src=\"/levis-urban-art/shepard-fairey-levis-poster_hu_2753bd756e8a58d0.jpg\" srcset=\"/levis-urban-art/shepard-fairey-levis-poster_hu_bc66278bde726d21.jpg 480w, /levis-urban-art/shepard-fairey-levis-poster_hu_7aee0904d36a10ff.jpg 960w, /levis-urban-art/shepard-fairey-levis-poster_hu_2753bd756e8a58d0.jpg 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\" width=\"1440\" height=\"940\" alt=\"shepard fairey - levis poster\" loading=\"lazy\" decoding=\"async\"\u003e\n\u003c/picture\u003e\u003cfigcaption\u003eshepard fairey - levis poster\u003c/figcaption\u003e\n\u003c/figure\u003e\n Levi’s, KRink \u0026amp; Shepard Fairey\u003c/p\u003e\n\u003cp\u003eVia \u003ca href=\"http://obeygiant.com/headlines/update-obey-x-levis\"\u003eobeygiant.com\u003c/a\u003e and \u003ca href=\"http://revok1.com/blog/2009/10/levis-japankrink/\"\u003erevok1.com\u003c/a\u003e.\u003c/p\u003e\n","markdown":"\n\n\n\nAlmost every bigger fashion label used street art or graffiti for their commercials or got directly in contact with international urban art protagonists in the last years. A few already have their own gallery! Street art is popular and for this reason en vogue.\n\nAlso jeans fabricator Levi’s goes with the trend and brought two well-known urban artists on board of its advertising campaigns in the last weeks.\n\nOn the one hand, **Shepard Fairey** made a whole poster series - the Levi’s collaboration graphics - in his famous [Obey-style](/obey-european-invasion/) and on the other hand, [**KR**](/dripping-with-kr-in-hamburg/) designed some jeans and jackets for them.\n\nFor me it’s very interesting to track the development of street art as advert. It’s interesting to think about what those big companies would do, if the artists had no good mind to work for them...\n\n![shepard fairey - levis poster](\u003chttps://www.urbanartcore.com/levis-urban-art/shepard-fairey-levis-poster.jpg\u003e)\n\nshepard fairey - levis poster Levi’s, KRink \u0026 Shepard Fairey\n\n\nVia [obeygiant.com](http://obeygiant.com/headlines/update-obey-x-levis) and [revok1.com](http://revok1.com/blog/2009/10/levis-japankrink/).\n","tags":["Shepard Fairey","Advertising","KR","Krink"],"title":"Levi’s \u0026 Urban Art","url":"https://www.urbanartcore.com/levis-urban-art/"}