{"author":"Jan Brennenstuhl","categories":["Guerrilla Art"],"cover":{"alt":"Madrid Street Advertising Takeover","height":840,"src":"https://www.urbanartcore.com/madrid-street-advertising-takeover/madrid-street-advertising-takeover1.jpg","width":1880},"credit":"","date":"2011-04-05T10:08:31Z","description":"The next big street advertising takeover took recently place in the Spanish capital Madrid! Normal poster ads were replaced with text based posters by round about 100 different artist from all over the globe...","html":"\u003cp\u003eRight after I published the post about \u003ca href=\"/urban-art-vs-ad-world/\"\u003e\u003cem\u003e“Urban Art vs. Ad World”\u003c/em\u003e\u003c/a\u003e, another big anti-advert action took place in Spain!\u003c/p\u003e\n\u003cp\u003eAround 100 urban artists from all over the world, including \u003cstrong\u003e3ttman\u003c/strong\u003e, \u003cstrong\u003eBronco\u003c/strong\u003e, \u003ca href=\"/el-tono-pedestrian-interaction-art/\"\u003e\u003cstrong\u003eEl Tono\u003c/strong\u003e\u003c/a\u003e, \u003cstrong\u003eJerm IX\u003c/strong\u003e, \u003cstrong\u003eKnow Hope\u003c/strong\u003e, \u003ca href=\"/ludo-paris-co-branding/\"\u003e\u003cstrong\u003eLudo\u003c/strong\u003e\u003c/a\u003e, \u003ca href=\"/luzinterruptus-we-are-not-light-art-pioneers/\"\u003e\u003cstrong\u003eLuzinterruptus\u003c/strong\u003e\u003c/a\u003e, \u003cstrong\u003eRero\u003c/strong\u003e, \u003cstrong\u003eSkount\u003c/strong\u003e, \u003cstrong\u003eVarious \u0026amp; Gould\u003c/strong\u003e and others, joined the \u003cem\u003e“Madrid Street Advertising Takeover”\u003c/em\u003e (MaSAT) which recently took place in the heart of the Spanish capital. For that reason, Madrid is now able to get in line with cities like \u003ca href=\"http://www.woostercollective.com/2009/04/new_york_street_advertising_takeover_bri.html\"\u003eNew York\u003c/a\u003e and \u003ca href=\"/berlin-advertising-takeover/\"\u003eBerlin\u003c/a\u003e, were similar events happened before\u0026hellip;\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eMadrid Street Advertising Takeover is the second international street ad takeover project, and the third in a series of civil disobedience projects intent on changing our expectations of public behavior in our shared environments. For this SAT project we targeted Cemusa bus shelters in 4 heavily populated locations around Madrid. This time, at the request of our Madrid based collaborators, participants were asked to submit only text based works. This fantastic idea allowed us to open up the submission request process to a wide range of individuals including sociologist, teachers, lawyers, gallery owners and anyone with a concern for the curation and participation in public space. (About MaSAT)\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eThe result is grandiose - see photos below - and my both thumbs are up! Hope to see more similar interventions popping up around Europe! For more info, visit \u003ca href=\"http://www.publicadcampaign.com/masat/\"\u003epublicadcampaign.com\u003c/a\u003e!\u003c/p\u003e\n\u003cp\u003e\u003cfigure class=\"archive-figure historical-figure\"\u003e\u003cpicture style=\"--image-width: 2600px; --image-ratio: 2600 / 1732\" data-source-width=\"2600\" data-source-height=\"1732\" data-width-cap=\"1440\" data-height-cap=\"1732\"\u003e\n  \u003csource type=\"image/avif\" srcset=\"/madrid-street-advertising-takeover/madrid-advert-takeover_hu_583f82fc70d1b5eb.avif 480w, /madrid-street-advertising-takeover/madrid-advert-takeover_hu_b991831acea6fca9.avif 960w, /madrid-street-advertising-takeover/madrid-advert-takeover_hu_58e1fa17a14769c1.avif 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n  \u003csource type=\"image/webp\" srcset=\"/madrid-street-advertising-takeover/madrid-advert-takeover_hu_e3c3eb83eade1a4c.webp 480w, /madrid-street-advertising-takeover/madrid-advert-takeover_hu_14adef4856c1e8b4.webp 960w, /madrid-street-advertising-takeover/madrid-advert-takeover_hu_dc48ecbc1d696295.webp 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n  \u003cimg src=\"/madrid-street-advertising-takeover/madrid-advert-takeover_hu_17937f5fd9198eea.jpg\" srcset=\"/madrid-street-advertising-takeover/madrid-advert-takeover_hu_25a1e69647b7ed87.jpg 480w, /madrid-street-advertising-takeover/madrid-advert-takeover_hu_af2abcb5999049c3.jpg 960w, /madrid-street-advertising-takeover/madrid-advert-takeover_hu_17937f5fd9198eea.jpg 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\" width=\"1440\" height=\"959\" alt=\"madrid advert takeover\" loading=\"lazy\" decoding=\"async\"\u003e\n\u003c/picture\u003e\u003cfigcaption\u003emadrid advert takeover\u003c/figcaption\u003e\n\u003c/figure\u003e\n \u003cfigure class=\"archive-figure historical-figure\"\u003e\u003cpicture style=\"--image-width: 2600px; --image-ratio: 2600 / 1732\" data-source-width=\"2600\" data-source-height=\"1732\" data-width-cap=\"1440\" data-height-cap=\"1732\"\u003e\n   \u003csource type=\"image/avif\" srcset=\"/madrid-street-advertising-takeover/madrid-street-advert-takeover_hu_f326f246aa1f8d0d.avif 480w, /madrid-street-advertising-takeover/madrid-street-advert-takeover_hu_6349482b4dcbc9a0.avif 960w, /madrid-street-advertising-takeover/madrid-street-advert-takeover_hu_59629ff9a084bd7f.avif 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n   \u003csource type=\"image/webp\" srcset=\"/madrid-street-advertising-takeover/madrid-street-advert-takeover_hu_ef3c624d0db7ad9f.webp 480w, /madrid-street-advertising-takeover/madrid-street-advert-takeover_hu_cd039e4ad0855a7c.webp 960w, /madrid-street-advertising-takeover/madrid-street-advert-takeover_hu_a5b5143dc6f97e6e.webp 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n   \u003cimg src=\"/madrid-street-advertising-takeover/madrid-street-advert-takeover_hu_7294907df500c2e7.jpg\" srcset=\"/madrid-street-advertising-takeover/madrid-street-advert-takeover_hu_cb2ee3336ea51416.jpg 480w, /madrid-street-advertising-takeover/madrid-street-advert-takeover_hu_3017418982b99f3a.jpg 960w, /madrid-street-advertising-takeover/madrid-street-advert-takeover_hu_7294907df500c2e7.jpg 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\" width=\"1440\" height=\"959\" alt=\"madrid street advert takeover\" loading=\"lazy\" decoding=\"async\"\u003e\n \u003c/picture\u003e\u003cfigcaption\u003emadrid street advert takeover\u003c/figcaption\u003e\n \u003c/figure\u003e\n \u003cfigure class=\"archive-figure historical-figure\"\u003e\u003cpicture style=\"--image-width: 2600px; --image-ratio: 2600 / 1740\" data-source-width=\"2600\" data-source-height=\"1740\" data-width-cap=\"1440\" data-height-cap=\"1740\"\u003e\n   \u003csource type=\"image/avif\" srcset=\"/madrid-street-advertising-takeover/madrid-advertising-takeover_hu_38d559ec4db423e0.avif 480w, /madrid-street-advertising-takeover/madrid-advertising-takeover_hu_11c89d4df0efa220.avif 960w, /madrid-street-advertising-takeover/madrid-advertising-takeover_hu_8b98623db4c04769.avif 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n   \u003csource type=\"image/webp\" srcset=\"/madrid-street-advertising-takeover/madrid-advertising-takeover_hu_e01a1b02f8f70238.webp 480w, /madrid-street-advertising-takeover/madrid-advertising-takeover_hu_d7d81607581c1217.webp 960w, /madrid-street-advertising-takeover/madrid-advertising-takeover_hu_376f36319bd610ed.webp 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n   \u003cimg src=\"/madrid-street-advertising-takeover/madrid-advertising-takeover_hu_fc3e5170582482d2.jpg\" srcset=\"/madrid-street-advertising-takeover/madrid-advertising-takeover_hu_50b7002ab1e380d4.jpg 480w, /madrid-street-advertising-takeover/madrid-advertising-takeover_hu_7807fb7adf840487.jpg 960w, /madrid-street-advertising-takeover/madrid-advertising-takeover_hu_fc3e5170582482d2.jpg 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\" width=\"1440\" height=\"964\" alt=\"madrid advertising takeover\" loading=\"lazy\" decoding=\"async\"\u003e\n \u003c/picture\u003e\u003cfigcaption\u003emadrid advertising takeover\u003c/figcaption\u003e\n \u003c/figure\u003e\n \u003cfigure class=\"archive-figure historical-figure\"\u003e\u003cpicture style=\"--image-width: 2600px; --image-ratio: 2600 / 1732\" data-source-width=\"2600\" data-source-height=\"1732\" data-width-cap=\"1440\" data-height-cap=\"1732\"\u003e\n   \u003csource type=\"image/avif\" srcset=\"/madrid-street-advertising-takeover/madrid-street-advertising-takeover_hu_3dc88204e63f21c1.avif 480w, /madrid-street-advertising-takeover/madrid-street-advertising-takeover_hu_d09108d314b7130.avif 960w, /madrid-street-advertising-takeover/madrid-street-advertising-takeover_hu_51bead6746bc1b87.avif 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n   \u003csource type=\"image/webp\" srcset=\"/madrid-street-advertising-takeover/madrid-street-advertising-takeover_hu_e99eaa198773c552.webp 480w, /madrid-street-advertising-takeover/madrid-street-advertising-takeover_hu_9241d65d4787a231.webp 960w, /madrid-street-advertising-takeover/madrid-street-advertising-takeover_hu_d6e3257e6d8a2e10.webp 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n   \u003cimg src=\"/madrid-street-advertising-takeover/madrid-street-advertising-takeover_hu_f7076a97a8b3fd64.jpg\" srcset=\"/madrid-street-advertising-takeover/madrid-street-advertising-takeover_hu_c4e5595dce44f081.jpg 480w, /madrid-street-advertising-takeover/madrid-street-advertising-takeover_hu_88191e538d2881d1.jpg 960w, /madrid-street-advertising-takeover/madrid-street-advertising-takeover_hu_f7076a97a8b3fd64.jpg 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\" width=\"1440\" height=\"959\" alt=\"madrid street advertising takeover\" loading=\"lazy\" decoding=\"async\"\u003e\n \u003c/picture\u003e\u003cfigcaption\u003emadrid street advertising takeover\u003c/figcaption\u003e\n \u003c/figure\u003e\n\u003c/p\u003e\n","markdown":"\n\n\n\nRight after I published the post about [*“Urban Art vs. Ad World”*](/urban-art-vs-ad-world/), another big anti-advert action took place in Spain!\n\nAround 100 urban artists from all over the world, including **3ttman**, **Bronco**, [**El Tono**](/el-tono-pedestrian-interaction-art/), **Jerm IX**, **Know Hope**, [**Ludo**](/ludo-paris-co-branding/), [**Luzinterruptus**](/luzinterruptus-we-are-not-light-art-pioneers/), **Rero**, **Skount**, **Various \u0026 Gould** and others, joined the *“Madrid Street Advertising Takeover”* (MaSAT) which recently took place in the heart of the Spanish capital. For that reason, Madrid is now able to get in line with cities like [New York](http://www.woostercollective.com/2009/04/new_york_street_advertising_takeover_bri.html) and [Berlin](/berlin-advertising-takeover/), were similar events happened before...\n\n\u003e Madrid Street Advertising Takeover is the second international street ad takeover project, and the third in a series of civil disobedience projects intent on changing our expectations of public behavior in our shared environments. For this SAT project we targeted Cemusa bus shelters in 4 heavily populated locations around Madrid. This time, at the request of our Madrid based collaborators, participants were asked to submit only text based works. This fantastic idea allowed us to open up the submission request process to a wide range of individuals including sociologist, teachers, lawyers, gallery owners and anyone with a concern for the curation and participation in public space. (About MaSAT)\n\nThe result is grandiose - see photos below - and my both thumbs are up! Hope to see more similar interventions popping up around Europe! For more info, visit [publicadcampaign.com](http://www.publicadcampaign.com/masat/)!\n\n![madrid advert takeover](\u003chttps://www.urbanartcore.com/madrid-street-advertising-takeover/madrid-advert-takeover.jpg\u003e)\n\nmadrid advert takeover ![madrid street advert takeover](\u003chttps://www.urbanartcore.com/madrid-street-advertising-takeover/madrid-street-advert-takeover.jpg\u003e)\n\nmadrid street advert takeover ![madrid advertising takeover](\u003chttps://www.urbanartcore.com/madrid-street-advertising-takeover/madrid-advertising-takeover.jpg\u003e)\n\nmadrid advertising takeover ![madrid street advertising takeover](\u003chttps://www.urbanartcore.com/madrid-street-advertising-takeover/madrid-street-advertising-takeover.jpg\u003e)\n\nmadrid street advertising takeover ","tags":["Advertising","Adbusting","Paper Art","Street Art Europe"],"title":"Madrid Street Advertising Takeover","url":"https://www.urbanartcore.com/madrid-street-advertising-takeover/"}