--- author: Jan Brennenstuhl categories: - Guerrilla Art cover: alt: Madrid Street Advertising Takeover height: 840 src: https://www.urbanartcore.com/madrid-street-advertising-takeover/madrid-street-advertising-takeover1.jpg width: 1880 credit: '' date: '2011-04-05T10:08:31Z' description: The next big street advertising takeover took recently place in the Spanish capital Madrid! Normal poster ads were replaced with text based posters by round about 100 different artist from all over the globe... tags: - Advertising - Adbusting - Paper Art - Street Art Europe title: Madrid Street Advertising Takeover url: https://www.urbanartcore.com/madrid-street-advertising-takeover/ --- # Madrid Street Advertising Takeover Right after I published the post about [*“Urban Art vs. Ad World”*](/urban-art-vs-ad-world/), another big anti-advert action took place in Spain! Around 100 urban artists from all over the world, including **3ttman**, **Bronco**, [**El Tono**](/el-tono-pedestrian-interaction-art/), **Jerm IX**, **Know Hope**, [**Ludo**](/ludo-paris-co-branding/), [**Luzinterruptus**](/luzinterruptus-we-are-not-light-art-pioneers/), **Rero**, **Skount**, **Various & Gould** and others, joined the *“Madrid Street Advertising Takeover”* (MaSAT) which recently took place in the heart of the Spanish capital. For that reason, Madrid is now able to get in line with cities like [New York](http://www.woostercollective.com/2009/04/new_york_street_advertising_takeover_bri.html) and [Berlin](/berlin-advertising-takeover/), were similar events happened before... > Madrid Street Advertising Takeover is the second international street ad takeover project, and the third in a series of civil disobedience projects intent on changing our expectations of public behavior in our shared environments. For this SAT project we targeted Cemusa bus shelters in 4 heavily populated locations around Madrid. This time, at the request of our Madrid based collaborators, participants were asked to submit only text based works. This fantastic idea allowed us to open up the submission request process to a wide range of individuals including sociologist, teachers, lawyers, gallery owners and anyone with a concern for the curation and participation in public space. (About MaSAT) The result is grandiose - see photos below - and my both thumbs are up! Hope to see more similar interventions popping up around Europe! For more info, visit [publicadcampaign.com](http://www.publicadcampaign.com/masat/)! ![madrid advert takeover]() madrid advert takeover ![madrid street advert takeover]() madrid street advert takeover ![madrid advertising takeover]() madrid advertising takeover ![madrid street advertising takeover]() madrid street advertising takeover