{"author":"Jan Brennenstuhl","categories":["Guerrilla Art"],"cover":{"alt":"Neko - NY Light Takeover","height":720,"src":"https://www.urbanartcore.com/neko-ny-light-takeover/neko-light-takeover.jpg","width":1200},"credit":"","date":"2011-12-15T16:14:51Z","description":"New York City based urban artist Neko transforms advert light-boxes into artistic, colorful installations by modifying the lights, windows, etc. Looks damn great and is a good thing to do!","html":"\u003cp\u003e\u003cem\u003e\u0026hellip;and then we hit the streets. Phone booths, bus stops, news stands, subway entrances, the platforms of our transit systems, the insides of our trains, the walls of our city, the tops of our cabs, our buses, inside and out, carry private commercial messages to us as we moved through the city. All of these messages carry outdoor advertising to a captive audience, creating desires where there were none before, for products we scarcely need\u0026hellip;\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eFor that reason, \u003cstrong\u003eNeko\u003c/strong\u003e planned and implemented colorful guerrilla light interventions, taking over former ad spots in an artistically way! In my opinion, Neko’s urban interventions go hand in hand with the street \u003ca href=\"/berlin-advertising-takeover/\"\u003eadvertising takeovers in Berlin\u003c/a\u003e and \u003ca href=\"/madrid-street-advertising-takeover/\"\u003eMadrid\u003c/a\u003e, \u003ca href=\"/ludo-paris-co-branding/\"\u003e\u003cstrong\u003eLudo\u003c/strong\u003e’s co-branding\u003c/a\u003e and the \u003ca href=\"/ox-urban-billboard-art/\"\u003ebillboard art by \u003cstrong\u003eOx\u003c/strong\u003e\u003c/a\u003e!\u003c/p\u003e\n\u003cp\u003eFor me, fighting back the regular advert-jungle in our cities should be the main target of creative, urban protest\u0026hellip;so support those actions and spread the word!\u003c/p\u003e\n","markdown":"\n\n\n\n*...and then we hit the streets. Phone booths, bus stops, news stands, subway entrances, the platforms of our transit systems, the insides of our trains, the walls of our city, the tops of our cabs, our buses, inside and out, carry private commercial messages to us as we moved through the city. All of these messages carry outdoor advertising to a captive audience, creating desires where there were none before, for products we scarcely need...*\n\nFor that reason, **Neko** planned and implemented colorful guerrilla light interventions, taking over former ad spots in an artistically way! In my opinion, Neko’s urban interventions go hand in hand with the street [advertising takeovers in Berlin](/berlin-advertising-takeover/) and [Madrid](/madrid-street-advertising-takeover/), [**Ludo**’s co-branding](/ludo-paris-co-branding/) and the [billboard art by **Ox**](/ox-urban-billboard-art/)!\n\nFor me, fighting back the regular advert-jungle in our cities should be the main target of creative, urban protest...so support those actions and spread the word!\n","tags":["Light Art","Art Installation","Adbusting","Neko"],"title":"Neko - NY Light Takeover","url":"https://www.urbanartcore.com/neko-ny-light-takeover/"}