{"author":"Jan Brennenstuhl","categories":["Urban Exploration"],"cover":{"alt":"","height":1644,"src":"https://www.urbanartcore.com/rero-abandoned-messaging/rero-abandoned-messaging.jpg","width":2432},"credit":"","date":"2010-01-26T16:11:58Z","description":"Did you see the photos of the great, new urban text-message artworks by Rero in Paris? He visited an abandoned hospital and did a nice urban art series...","html":"\u003cp\u003eI was really flashed, when I saw the photos of \u003cstrong\u003eRero\u003c/strong\u003e’s great new text-message artworks in an abandoned hospital somewhere in Paris yesterday on \u003ca href=\"http://www.ekosystem.org/date_big/2010-01-25\"\u003eEkosystem\u003c/a\u003e!\u003c/p\u003e\n\u003cp\u003eRero is a conceptual artist with a graffiti background, although the only similarity between graffiti and his artworks is that both can be seen on the streets. He calls his very minimalistic and simple style “Image Negation”, which is a reversion of the rules of classical illustration:\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e“For this project, Rero uses a minimalist typography with deletion on a simple white background. Context is essential to truly grasp the essence of the work, as seen on the streets of Paris, London and Berlin\u0026hellip;” (Rero)\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eI’m very happy about his upcoming Berlin-visit - Hopefully he will be as active as in Paris and create some nice abandoned messages\u0026hellip;\u003c/p\u003e\n\u003cp\u003eFor more info about Rero, visit reroart.com or his \u003ca href=\"http://www.flickr.com/photos/39542558@N08/\"\u003ephoto-stream on Flickr\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cfigure class=\"archive-figure historical-figure\"\u003e\u003cpicture style=\"--image-width: 2432px; --image-ratio: 2432 / 1624\" data-source-width=\"2432\" data-source-height=\"1624\" data-width-cap=\"1440\" data-height-cap=\"1624\"\u003e\n  \u003csource type=\"image/avif\" srcset=\"/rero-abandoned-messaging/rero-paris_hu_d28422c25cb943c9.avif 480w, /rero-abandoned-messaging/rero-paris_hu_c008a53e1beee81.avif 960w, /rero-abandoned-messaging/rero-paris_hu_207efe348d5675f8.avif 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n  \u003csource type=\"image/webp\" srcset=\"/rero-abandoned-messaging/rero-paris_hu_8913014f7620ef59.webp 480w, /rero-abandoned-messaging/rero-paris_hu_3c9bf8bc33d2e54a.webp 960w, /rero-abandoned-messaging/rero-paris_hu_cb1013e76b745f0f.webp 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n  \u003cimg src=\"/rero-abandoned-messaging/rero-paris_hu_af348094b3da9465.jpg\" srcset=\"/rero-abandoned-messaging/rero-paris_hu_192aaf0bbd522e0f.jpg 480w, /rero-abandoned-messaging/rero-paris_hu_29dcb0c6f77d81d3.jpg 960w, /rero-abandoned-messaging/rero-paris_hu_af348094b3da9465.jpg 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\" width=\"1440\" height=\"962\" alt=\"rero paris\" loading=\"lazy\" decoding=\"async\"\u003e\n\u003c/picture\u003e\u003cfigcaption\u003erero paris\u003c/figcaption\u003e\n\u003c/figure\u003e\n \u003cfigure class=\"archive-figure historical-figure\"\u003e\u003cpicture style=\"--image-width: 2432px; --image-ratio: 2432 / 1552\" data-source-width=\"2432\" data-source-height=\"1552\" data-width-cap=\"1440\" data-height-cap=\"1552\"\u003e\n   \u003csource type=\"image/avif\" srcset=\"/rero-abandoned-messaging/rero-typography-art_hu_fa844bc3ff74dc99.avif 480w, /rero-abandoned-messaging/rero-typography-art_hu_c8d41ebef0ff78e5.avif 960w, /rero-abandoned-messaging/rero-typography-art_hu_60b55827074e0686.avif 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n   \u003csource type=\"image/webp\" srcset=\"/rero-abandoned-messaging/rero-typography-art_hu_1b1c631fa0bc6332.webp 480w, /rero-abandoned-messaging/rero-typography-art_hu_138077989bc5e36f.webp 960w, /rero-abandoned-messaging/rero-typography-art_hu_b62a0f35806c7246.webp 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\"\u003e\n   \u003cimg src=\"/rero-abandoned-messaging/rero-typography-art_hu_39660db9a86f9a8.jpg\" srcset=\"/rero-abandoned-messaging/rero-typography-art_hu_60abcc797abe8adb.jpg 480w, /rero-abandoned-messaging/rero-typography-art_hu_80f903e4e198189d.jpg 960w, /rero-abandoned-messaging/rero-typography-art_hu_39660db9a86f9a8.jpg 1440w\" sizes=\"(max-width: 700px) calc(100vw - 36px), min(960px, calc(100vw - 96px))\" width=\"1440\" height=\"919\" alt=\"rero typography art\" loading=\"lazy\" decoding=\"async\"\u003e\n \u003c/picture\u003e\u003cfigcaption\u003erero typography art\u003c/figcaption\u003e\n \u003c/figure\u003e\n Rero in Paris\u003c/p\u003e\n","markdown":"\n\n\n\nI was really flashed, when I saw the photos of **Rero**’s great new text-message artworks in an abandoned hospital somewhere in Paris yesterday on [Ekosystem](http://www.ekosystem.org/date_big/2010-01-25)!\n\nRero is a conceptual artist with a graffiti background, although the only similarity between graffiti and his artworks is that both can be seen on the streets. He calls his very minimalistic and simple style “Image Negation”, which is a reversion of the rules of classical illustration:\n\n\u003e “For this project, Rero uses a minimalist typography with deletion on a simple white background. Context is essential to truly grasp the essence of the work, as seen on the streets of Paris, London and Berlin...” (Rero)\n\nI’m very happy about his upcoming Berlin-visit - Hopefully he will be as active as in Paris and create some nice abandoned messages...\n\nFor more info about Rero, visit reroart.com or his [photo-stream on Flickr](http://www.flickr.com/photos/39542558@N08/).\n\n![rero paris](\u003chttps://www.urbanartcore.com/rero-abandoned-messaging/rero-paris.jpg\u003e)\n\nrero paris ![rero typography art](\u003chttps://www.urbanartcore.com/rero-abandoned-messaging/rero-typography-art.jpg\u003e)\n\nrero typography art Rero in Paris\n","tags":["Typography","Berlin","Rero","Street Art Paris"],"title":"Abandoned Street Art: Rero’s Messages","url":"https://www.urbanartcore.com/rero-abandoned-messaging/"}